Why Celebrate UA Day ?

A cornerstone of today’s global Internet, UA offers many benefits for both individual Internet users as well as the organizations that serve them. There are currently approximately five billion Internet users, and at least one billion more are expected to come online. Most of these potential new users live in countries that speak and write in languages other than English. Achieving UA ensures everybody has the ability to experience the full social and economic power of the Internet using their chosen domain name and email address that best aligns with their interests, business, culture, language, and script. UA is the gateway to a more inclusive and multilingual Internet. The Domain Name System (DNS) has expanded dramatically in recent years with the addition of new generic top-level domains (e.g., .photography, .technology). These also include Internationalized Domain Names and country code top-level domains. However, while the DNS has evolved, the checks used by many software applications to validate domain names and email addresses remain outdated. In addition, not all online portals are primed for the using or opening of a user account with an internationalized email address, leaving many people unable to navigate the Internet using their language and online identity of choice. Considered a technical compliance best practice, UA solves these issues by ensuring all valid domain names and email addresses, regardless of script, language, or character length, can be used equally by all Internet-enabled applications, devices, and systems.